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4.4/5 (7988 Reviews)

Skin & Coat Salmon Oil

Developed by vets and nutrition experts, BetterWild Allergy Chews calm skin, boost immunity, and diversify gut health for lasting allergy relief.

Made in the UK
Vet-Formulated Support
Fast Relief From Itching
Natural Active Ingredients
Selling Fast. Free Gifts Only While Stock Lasts.

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Sell-Out Risk: High

Shipping Time: 3-5 Days

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Try risk-free for 30 days, no questions asked.

"My vet said it might be allergies. Weeks after starting these chews, my Labrador finally stopped scratching. Wish I'd known sooner."

Gemma Whitaker Verified Customer

Over 30,000 dog owners have already made the switch

Excellent 4.8 | More than 7,988 trusted reviews
Chloe B.
Chloe B.
Chloe B. Verified Purchase

"Our Golden Retriever stopped scratching after about three weeks. So glad we tried these."

Laura F.
Laura F.
Laura F. Verified Purchase

"Our Cockapoo's constant itching has really calmed down. Her coat looks so much better now such a relief to see."

Diane F.
Diane F.
Diane F. Verified Purchase

"We noticed a lovely difference in our dog over the course of a month. Less paw licking and his skin looks calmer."

Katie S.
Katie S.
Katie S. Verified Purchase

"After a couple of years of red, irritated skin, our Labrador settled within three weeks. Way less scratching now.

Try it for 30 days, risk-free - love it or get your money back.

What to Expect With Earthly

How to give Earthly Aller-Immune Chews, and what to look for over the first 30 days.

Directions for Use

Every dog, every size
chew chew chew
3 Chews Daily

3 chews a day, whatever your dog's size. Feed with meals. A complementary feed supplement, not a medicine.

When to expect results

Week 1

Natural Adjustment

Wolf Probiotic and Salmon Oil introduced. Your dog begins adjusting internally.

Week 2

Gut & Immune Building

Bovine Colostrum and L. Sakei start supporting a calmer immune response.

Week 3

Visible Skin Improvements

You may notice early skin improvements, with less itching and irritation.

Week 4

Lasting, Natural Support

Continued support for calmer skin, less redness and a settled coat.

What to look out for

Formulated to support skin comfort and a healthy immune response, so you may look out for:

Less scratching and itching
Reduced paw licking
Calmer, more comfortable skin
A settled, shinier coat

Earthly Aller-Immune Chews are a complementary feed supplement for dogs, not a medicine, and are not intended to diagnose, treat or cure any condition. Results vary from dog to dog. If your dog is unwell or on medication, speak to your vet.

As Seen In

Real Owners

From Itchy to At Ease

Before-and-after photos shared by Earthly customers, with their permission.

Before
After
After 8 weeks

“The scratching has settled and her coat looks so much better.”

Emma L. ★★★★★
Before
After
After 8 weeks

“The scratching has settled and her coat looks so much better.”

Emma L. ★★★★★

Individual customer experiences, shared with permission. Results vary from dog to dog. Supplements support normal skin function and are not a substitute for veterinary care.

Plastic-Free Laundry

Biodegradable Packaging

Plant-Based Ingredients

Free from Harsh Chemicals

Nature Friendly

Independently verified

Real Ingredients, Nothing Hidden Certified

At Earthly, quality is never an afterthought. Every chew is carefully formulated, rigorously tested and made with ingredients we're proud to put on the label, because your dog deserves nothing less than a product you can truly trust.

Diversifies and strengthens the gut, helping to reduce allergic responses.

Strengthens immunity and helps regulate histamine levels in dogs.

Packed with immune-boosting nutrients, bovine colostrum helps balance histamine responses, supporting a strong defence against allergens and environmental irritants.

A postbiotic that strengthens immunity and helps reduce allergic reactions.

1 in 5 dogs shows signs of skin allergies

Environmental and seasonal triggers such as pollen, dust and certain foods can lead to itchy, irritated skin and it often gets more common as dogs age. Our Aller-Immune Chews are formulated with well-studied ingredients that help support a healthy immune response and calmer skin.

Support your dog's skin comfort and help maintain a settled coat, season after season.

ACT NOW
0 20 40 60 80 2 4 6 8 Dog Age (Years)

Illustrative trend based on Earthly customer survey data, [month/year]. Individual experiences differ.

Data Doesn't Lie

Real results from real customers.

94%

noticed less scratching and itching

95%

would recommend us to friends and family

97%

saw calmer, more comfortable skin

BUY NOW

Based on a survey of 5.000 Earthly customers using Aller-Immune Chews. Individual experiences differ; results vary from dog to dog.

Our 3 Pillars of Immune Health

Our chews work together to support every aspect of your dog's immune response and skin comfort, for a calmer, happier dog.

1. Strengthen
2. Soothe
3. Balance

1. Strengthen

Wolf Probiotic and L. Sakei work together to diversify and strengthen the gut, where much of the immune system lives.

A balanced gut helps support a calmer, more resilient immune response day to day.

2. Soothe

Salmon Oil is rich in omega-3s that help support skin comfort and a healthy inflammatory response.

Ideal for dogs prone to itchy, irritated or sensitive skin.

3. Balance

Bovine Colostrum is packed with immune-supporting nutrients that help balance the body's histamine response.

Supporting a settled coat and comfortable skin, season after season.

Real Owners

Real Dogs, Real Routines

Photos and words shared by Earthly customers, with their permission.

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Individual customer experiences, shared with permission. Results vary from dog to dog.

Why Earthly

Quality You Can Trust

Every Earthly formula is developed with input from an RCVS-registered veterinary surgeon and made in a UK facility to strict quality standards. Here is what that means for you and your dog.

100%

Developed in-house

0

Optical brighteners

30,000+

UK homes & dogs

Our laundry sheets are formulated to rinse clean, with no leftover residue, fragrance or optical brighteners left on your fabrics.

Fewer harsh ingredients against your skin and your dog, whether it is your bedding, their blanket or the whole household wash.

Every Earthly product is developed entirely in-house. We control exactly what goes in and, just as importantly, what stays out. No white-label, no borrowed formulas.

Every ingredient is listed on the pack, with the reason it is there. Nothing hidden behind a blend name.

No artificial fragrance, no optical brighteners, no fillers or cheap bulking agents.

If you do not see a difference, tell us and we will make it right. No forms, no arguments.

The Earthly dog supplement range

Science vs Myth

The Truth:

Daily support can help maintain a healthy immune response and skin comfort before problems build up. Our Aller-Immune Chews are formulated to support dogs prone to seasonal or environmental triggers, so many owners choose to give them proactively.

The Truth:

Our chews are a complementary feed supplement, not a medicine, and are not intended to diagnose, treat or cure any condition. They're designed to support your dog's skin and immune health as part of a healthy routine. For persistent or severe symptoms, always speak to your vet.

The Truth:

Diet is only one possible factor. Many dogs react to environmental triggers such as pollen, dust and grass. Our chews use ingredients like Salmon Oil and Bovine Colostrum to help support the skin and a balanced immune response, whatever the trigger.

The Truth:

Every ingredient is chosen for a reason, not just for the label — Wolf Probiotic, Salmon Oil, Bovine Colostrum and L. Sakei are all well-studied for gut, skin and immune support. No fillers, no nasties.

GOOD TO KNOW

Questions, Answered

Everything owners ask us most. Still stuck? We are one message away.

Every dog is different, but many owners notice a difference within a few weeks of consistent daily use as the natural ingredients build up and support the skin and immune system over time.

Our Aller-Immune Chews are designed for dogs prone to itchy, irritated or sensitive skin and seasonal or environmental triggers. Not sure? Take our quick quiz or get in touch and we'll point you in the right direction.

Four targeted ingredients: Wolf Probiotic to diversify and strengthen the gut, Salmon Oil to support immunity and skin, Bovine Colostrum to help balance histamine responses, and L. Sakei to support immunity. No fillers, no nasties.

3 chews a day, whatever your dog's size. Always follow the feeding guide on the pack, and we recommend giving them with meals.

Orders are typically dispatched the same working day, with delivery usually taking around 3–5 days. You'll receive tracking so you can follow your order.

We ship across the UK with free shipping, and to many other countries worldwide. Shipping options and costs are shown at checkout based on your location.

Most dogs love the taste, but if yours isn't keen you can break the chew up or give it alongside their food. And with our risk-free guarantee, you can always reach out for a refund.

Our chews are a food supplement, so a one-off overindulgence is usually not a cause for alarm — but keep an eye on your dog, make sure they have fresh water, and contact your vet if you have any concerns or notice anything unusual.

Our chews are a complementary feed supplement, not a medicine. If your dog is on medication or has an existing health condition, it's always best to check with your vet first.

Many of our supplements can be combined as part of a healthy routine. If you're planning to give several together, we recommend checking with your vet to make sure it suits your individual dog.

For puppies, pregnant or nursing dogs, we recommend speaking to your vet before starting any new supplement, so you can be sure it's appropriate for their stage of life.

Yes. Our chews are formulated with natural, well-studied ingredients suitable for adult dogs of all ages. If your senior dog has an existing health condition, it's worth checking with your vet first.

Keep the tub sealed in a cool, dry place away from direct sunlight. Reseal after each use to keep the chews fresh.

Every order comes with a risk-free guarantee. If you don't see a difference in your dog's skin and comfort, simply get in touch for a full refund — no questions asked.

If your order hasn't been dispatched yet, get in touch as soon as possible and we'll do our best to update or cancel it for you.

Still have a question?

Tell us about your dog and we will point you in the right direction. No sales pitch.

GET IN TOUCH

Earthly products are complementary feed supplements, not medicines. If your dog is unwell, speak to your vet.

Scroll through what fellow pet parents have to say

These reviews reflect individual customer experiences and their own observations. Results are not guaranteed, are not medically substantiated, and vary from dog to dog.

S
Steven R.
Reviewing
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
I recommend this product
Pet Age 13 or older
Pet Size 27–36kg

Finally settled skin

Our lab was scratching most evenings and licking his paws. A few weeks after starting these chews he seems a lot more settled and comfortable. He takes them happily too.

review photo
W
William J.
Reviewing
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
I recommend this product
Pet Age 10–12 years old
Pet Size 27–36kg

Two years and counting

Our ten year old has been on them for a couple of years now. He takes them happily every day and his coat looks smooth and shiny.

review photo
P
Paola B.
Reviewing
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
I recommend this product
Pet Age 7-9 years old
Pet Size Under 10kg

Worth it

Our shih tzu had really itchy ears and kept scratching. She seems a lot more comfortable now and the constant scratching has calmed right down.

review photo
L
Lydia D.
Reviewing
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
I recommend this product
Pet Age 10–12 years old
Pet Size 27–36kg

He looks forward to them

We noticed a difference in how settled our dog's skin was fairly soon after starting. He loves the taste and actually looks forward to getting them.

review photo
A
Ana S.
Reviewing
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
ALLER-IMMUNE CHEWS – CALM SKIN & IMMUNE SUPPORT
I recommend this product
Pet Age 1-3 years old
Pet Size Under 10kg

My dogs take them with a little topping

My two dachshunds are very active and spend a lot of time in the garden where the pollen sets them off. They'll take the chews with a little peanut butter or yogurt - usually no problem at all!

review photo