Detergents are meant to clean our clothes – but many conventional products leave behind traces that are invisible, yet can have serious consequences.
Many mainstream brands still contain harsh substances that can irritate the skin and harm the environment.

This includes synthetic fragrances that cling to fabric and can trigger allergic reactions, as well as parabens, which have been linked to hormonal disruptions. Phosphates contribute to water pollution, and optical brighteners may make whites look whiter – but they often irritate the skin.

These substances are not fully filtered out during washing. They enter rivers and lakes through wastewater – and some remain directly in your clothes.
That means your skin, and especially your children’s, comes into contact with chemicals that don’t belong there.

The alternative: Earthly laundry strips

At Earthly, we take a different approach. Our laundry strips contain no harsh chemicals, are hypoallergenic, and are extra gentle on the skin – even for babies and people with sensitivities. They’re biodegradable and plastic-free.

Powered by natural, plant-based enzymes, they clean your laundry effectively – with no compromises.

Because truly clean means more than stain-free.
It means free from toxins – for your family, and for the planet.