When we talk about plastic pollution, most people think of bags or water bottles.
But did you know that most laundry and cleaning products are still sold in plastic bottles?

And that’s a much bigger problem than you might think.

Almost all detergents come in plastic

According to recent data, around 94% of cleaning product packaging is made from plastic. That includes bottles, caps, wrappers – materials that are hard to recycle and often end up in landfills or the environment.

Plastic bottles alone make up about two-thirds of all packaging – even though there are already more sustainable alternatives available.

What happens to all this plastic?

More than 1 million plastic bottles are sold every minute around the world.
But only about half are even collected for recycling – and far fewer are actually reused.
The rest ends up in landfills, incinerators, or the ocean. None of these are eco-friendly solutions.

And then there’s what you don’t see: microplastics.

Plastic packaging – and some detergents themselves – release microplastics during use. These particles make their way into the water, your clothes, and eventually into your body. On average, we consume about 5 grams of microplastics per week – the weight of a credit card. Per person. Every week.

So why do people still use plastic?

Because many sustainable alternatives aren’t visible or accessible enough.
Big brands continue to rely on cheap production, oversized packaging, and “fresh scent” marketing. But the real impact often goes unnoticed.

For people who want to live more consciously – especially families – that’s frustrating.
You want products that are safe for your skin and the planet.
Without extra effort. Without guilt.