A simple idea. A kitchen table. A mission that grew into a movement.

It all started with a mother and her teenage son. Like many families, they wanted a laundry solution that was safe for sensitive skin, better for the planet, and easy to use. But every option they found came with compromises — harsh chemicals, plastic packaging, overpowering fragrances, or complicated routines.

So, they decided to create something better.
At their kitchen table, they began developing a product that could do it all: clean powerfully, care for the most delicate skin (including babies), and eliminate unnecessary waste. That idea became Earthly Sheets — ultra-concentrated laundry strips made with natural enzymes, free from plastic and toxins, and packaged in simple, recyclable cardboard.

From the start, their goal wasn’t just to sell a product — it was to inspire a better way of washing. One that’s simple, kind, and future-proof. One that fits busy lives and conscious values.

What began in their home has now reached tens of thousands of homes across Europe.
Today, the Earthly community is over 100,000 strong — from eco-minded parents and minimalists to people with allergies, sensitive skin, or just a desire to make everyday choices that matter. Each strip saves plastic, prevents microplastic pollution, and keeps harmful chemicals out of your clothes, your home, and our water systems.

And behind every order? Still that same care and personal touch from the original founders — packing boxes, answering questions, and building something meaningful, together with the community.

Because real change starts small — and grows with every load of laundry.