Itchy Dog?

He Scratches All Night. You Changed The Food, The Shampoo, The Treats. Nobody Told You To Change The Washing Powder.

By: The Earthly Team

Last Updated July 2026

He lies on that blanket for 14 hours a day with his belly, his paws and his face pressed into it. Here are 7 reasons the itching may be starting in your washing machine.

01. The Residue Was Never Meant To Rinse Out

01. The Residue Was Never Meant To Rinse Out

Liquid detergent is engineered to stay in the fabric. That is how the fresh scent is still there a week later. It also means a thin film is left in the weave of his bed after every single wash, and he lies in it for most of the day and all of the night. Earthly Sheets dissolve fully in the drum and rinse clean out. Nothing is left behind for him to lie against.

02. His Skin Is Far Thinner Than Yours

02. His Skin Is Far Thinner Than Yours

A dog carries only a fraction of the skin layers you have, with no thick outer barrier to shield him. What you would never even feel on your own hands sits directly against his. It is why he can seem settled all afternoon, then scratch himself raw the moment he curls up on a freshly washed bed.

03. Optical Brighteners Are Designed To Stay Behind

03. Optical Brighteners Are Designed To Stay Behind

Optical brighteners do not clean a thing. They are dyes whose entire job is to cling to the fibres and stay there, so white looks whiter under the light. Synthetic fragrance is built to release slowly for days. Both are made to linger against skin. Earthly Sheets contain neither of them. The scent is essential oil, and it washes away with the water.

04. Dermatologically Tested And Certified Non Irritant

04. Dermatologically Tested And Certified Non Irritant

Not a marketing word, an actual test. Earthly Sheets are dermatologically tested to the OECD 439 standard and certified non irritant. It is the same standard used for products made for genuinely sensitive skin. Ask the brand currently under your sink for its dermatological certification. Most will not have one.

🎁 SPECIAL OFFER FOR NEW CUSTOMERS

50% OFF YOUR FIRST PACK + FREE GIFTS

One pack covers 60 washes. Free UK delivery on every order.

Check Availability

60 washes per pack

|

FREE UK shipping

30 days to try it, keep the pack either way

05. But Does It Actually Clean Dog Bedding?

05. But Does It Actually Clean Dog Bedding?

Fair question. Hair, mud, drool and wet dog smell make dog bedding the hardest wash in the house. Earthly Sheets use a coconut derived surfactant that lifts grease and grime straight out of the fibres, so muck comes away instead of being masked with fragrance. A full strength clean, not a gentle rinse. And because they dissolve fully at 30°C, you can wash his bed as often as it needs it.

06. 60 Washes Per Pack. Made In Yorkshire.

06. 60 Washes Per Pack. Made In Yorkshire.

One strip per load. Half a strip for a small one. No cap, no measuring, no sticky bottle sat next to his bowl. Four ingredients, all of them plant based, all of them readable on the box. One pack covers 60 washes, around two months for a normal household. Made in Yorkshire, not shipped in from overseas.

07. Give It Three Washes. Then Decide.

07. Give It Three Washes. Then Decide.

Years of build up does not lift out in one cycle. It clears over the first two or three washes. So wash his bed, his blanket and his towel, then give it an honest month and watch him at night. If he is scratching just as much, email us within 30 days and we refund you in full. Keep the pack and pass it to someone who needs it.

🎁 SPECIAL OFFER FOR NEW CUSTOMERS

50% OFF YOUR FIRST PACK
+ FREE GIFTS

One pack covers 60 washes. Free UK delivery on every order.

Check Availability

60 washes per pack

|

FREE UK shipping

30 days to try it, keep the pack either way

*Discount includes the price of the free gifts. Gifts and first-order saving apply to your first order only.